Nifty News: Luxury brands join Decentraland‘s Metaverse Fashion Week
From Dolce & Gabanna to Giuseppe Zanotti, major fashion companies took to Ethereum-run Decentraland to interact with new consumers in this virtual experiment. This past weekend, Decentraland hosted the Metaverse Fashion Week, or MVFW, a four-day digital fashion event that staged wearables on virtual runways, organized discussion panels and housed shopping experiences. A lineup of both legacy luxury labels and digital brands participated including Dolce & Gabbana, Etro, Tommy Hilfiger, Estée Lauder and Elie Saab. Meanwhile, digital-native fashion houses Auroboros, DressX and republiqe....
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Luxury in the metaverse isn’t just exclusive to owning the biggest land plot or the best NFT avatar — it’s more than that. It’s no secret that the fashion industry has started to explore the cryptoverse, with brands like Dolce & Gabbana, Gucci, Philipp Plein and Tiffany & Co. taking their own path down the metaverse runway. Decentraland’s Metaverse Fashion Week hinted at a new wave of fashion, while Philipp Plein brought the metaverse and nonfungible tokens (NFTs) right into his London shop. The innovative technology mixed with the ever-changing fashion world was an inevitable pair, but....
Metaverse Fashion Week demonstrated how brands and designers can further engage with consumers using NFTs. The Metaverse may be an emerging concept, but the impact that virtual game-like worlds can have on the trillion-dollar retail industry was recently demonstrated during Metaverse Fashion Week (MVFW). This entirely virtual experience was held from March 24–27, 2022, in Decentraland, a decentralized virtual social platform on the Ethereum blockchain. The online event attracted more than 70 brands, artists and designers including big names like Tommy Hilfiger, Estée Lauder, Philipp Plein,....
From Gucci to Balenciaga, big fashion brands are making their way into the Metaverse. While public interest in the Metaverse has not been completely lost, brands are trying to make the most of its popularity.Many luxury brands have already jumped on the gamification bandwagon, selling branded skins and buying land in the Metaverse.We have already visited Decentraland Fashion Week, played the Balenciaga game and regularly watched digital collections move from the mass market to luxury markets.In addition, in Web3, there is a serious beef between the Hermès brand and artist Mason Rothchild,....
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