Bandai Namco Builds Its Own $130 Million Metaverse – Can It Boost Its IP Value?
Bandai Namco has disclosed plans to create a metaverse in order to improve its customer relationships. The strategy was unveiled alongside the company’s new mid-term plan, which outlines is three-year vision. This initiative is expected to cost the company approximately $130 million. Bandai Namco’s goal is to build communities around the brand and its fans, as well […]
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Bandai Namco, a game developer and publishing company involved in the production of toys from several intellectual properties (IPs), has revealed more information about its $130-million metaverse gambit. The company says this new initiative will be based on its Gundam IP, being one of the first instances in the announced IP Axis strategy of the company, which envisions a multi-IP hub of multiverses.
Bandai Namco Begins Building Its Metaverse With Gundam
Bandai Namco, a Japanese game developing and publishing company, has given more details about the future of its $130-million....
Bandai Namco, a game development and publishing company, has announced its intention of creating its own metaverse to increase the engagement fans have with the brand. The strategy was announced during the reveal of its new mid-term plan, which outlines the roadmap of the company for the next three years. The company expects to spend 15 billion yen ($130 million) on this project.
Bandai Namco Seeks to Boost Engagement With Metaverse Project
Bandai Namco, one of the leading Japanese game development and publishing companies, is creating its own metaverse. The company announced the....
Big gaming firms are working to spur mainstream blockchain gaming adoption, and don’t want to “change that policy” even if it causes pushback from some. Japanese gaming giants are positioning for mainstream blockchain game adoption, and will not be swayed by the section of gamers that are against crypto and nonfungible tokens (NFTs), an exec from the Oasys blockchain project told Cointelegraph. Speaking to Cointelegraph at the 2022 Tokyo Games Show last week, Oasys Representative Director Ryo Matsubara emphasized that the project’s big-name partners such as Bandai Namco, Sega and Square....
Ryo Matsubara, representative director of Oasys, told Cointelegraph that Japanese gaming giants have a long-term vision for blockchain gaming. In this week’s newsletter, read about how a science fiction comic book uses nonfungible tokens (NFTs) to make the reading experience more interactive and how Web3 musicians view NFTs. Check out how big names like Bandai Namco, Sega and Square Enix are eyeing blockchain gaming. In other news, find out how a metaverse-focused fir- integrated NFTs within Minecraft despite its ban on NFTs. And, don’t forget this week’s Nifty News featuring the first....
As part of the deal, Square Enix will develop games on Oasys’ PoS network, joining the likes of Sega, Double Jump, Bandai Namco and Ubisoft. Square Enix, the Japanese game developer behind the beloved Final Fantasy franchise has signed on as a node validator for blockchain gaming project Oasys, with the duo also teaming up to create blockchain games. The move has predictably been met with criticism from some crypto and NFT hating members of the gaming community, irritated that the firm is continuing to double down its focus on blockchain tech. In a Sept. 12 announcement, Oasys revealed....