Bandai Namco to Invest $130 Million in Building Its Own IP Metaverse
Bandai Namco, a game development and publishing company, has announced its intention of creating its own metaverse to increase the engagement fans have with the brand. The strategy was announced during the reveal of its new mid-term plan, which outlines the roadmap of the company for the next three years. The company expects to spend 15 billion yen ($130 million) on this project. Bandai Namco Seeks to Boost Engagement With Metaverse Project Bandai Namco, one of the leading Japanese game development and publishing companies, is creating its own metaverse. The company announced the....
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Bandai Namco has disclosed plans to create a metaverse in order to improve its customer relationships. The strategy was unveiled alongside the company’s new mid-term plan, which outlines is three-year vision. This initiative is expected to cost the company approximately $130 million. Bandai Namco’s goal is to build communities around the brand and its fans, as well […]
Bandai Namco, a game developer and publishing company involved in the production of toys from several intellectual properties (IPs), has revealed more information about its $130-million metaverse gambit. The company says this new initiative will be based on its Gundam IP, being one of the first instances in the announced IP Axis strategy of the company, which envisions a multi-IP hub of multiverses.
Bandai Namco Begins Building Its Metaverse With Gundam
Bandai Namco, a Japanese game developing and publishing company, has given more details about the future of its $130-million....
Big gaming firms are working to spur mainstream blockchain gaming adoption, and don’t want to “change that policy” even if it causes pushback from some. Japanese gaming giants are positioning for mainstream blockchain game adoption, and will not be swayed by the section of gamers that are against crypto and nonfungible tokens (NFTs), an exec from the Oasys blockchain project told Cointelegraph. Speaking to Cointelegraph at the 2022 Tokyo Games Show last week, Oasys Representative Director Ryo Matsubara emphasized that the project’s big-name partners such as Bandai Namco, Sega and Square....
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