Nike trademark applications and job postings hint at joining the metaverse
Unlike reported issues with the company's physical shoe supply, virtual sneakers may not be limited by real world problems stemming from the pandemic. Sports footwear and apparel manufacturer Nike is exploring the design of virtual materials featuring its iconic logo and slogan.According to records submitted to the United States Patent and Trademark Office on Wednesday, Nike has filed applications for its namesake, swoosh logo and "just do it" slogan to be used in virtual goods for its entertainment services, retail stores and "for use online and in online virtual worlds." The filings,....
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Following Adidas and Nike getting into the metaverse, the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. The firm filed three trademark applications with the United States Patent and Trademark Office (USPTO) that describe “downloadable virtual goods” featuring “footwear, clothing, sports bags, sports equipment, and accessories for use in online worlds.”
Sneaker Manufacturer Files for New Balance-Branded Virtual Shoes, Clothing, and Sports Equipment Trademarks
The American sports footwear and apparel....
Mastercard has filed 15 trademark applications covering a wide range of services relating to the metaverse and non-fungible tokens (NFTs). “We are continually looking for opportunities to deliver new and unique experiences to our customers and cardholders,” Mastercard said.
Mastercard’s NFT, Metaverse Trademark Applications
Payments giant Mastercard filed 15 trademark applications with the United States Patent and Trademark Office (USPTO) last week covering a wide range of products and services relating to non-fungible tokens and the metaverse.
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Nike intends to sell you digital products in the Metaverse, and you will buy them because Nike knows how to make you want them. Look at your feet. A lot of you (raises hand) are wearing Nikes right now. For the fiscal year ending May 31, 2021, Nike reported its revenue was up 19% to $44.5 billion for the year. But that’s here. What about in the Metaverse?Why Nike is interested in the MetaverseFor those as of yet unfamiliar with the concept, the easiest — yet very incomplete — way of imagining the Metaverse is imagining yourself existing in a real-life video game. Nike enters and provides....
A prominent financial services institution has jumped on the cryptocurrency trademark bandwagon, filing fresh trademark rights for virtual worlds, nonfungible tokens, and more. Mastercard has filed 15 trademark applications for its brand name, the tagline “Priceless,” and its circles logo, all of which allude to metaverse and NFT objectives. This is a significant step for […]
Nike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a few employees “thinking about the metaverse” and a 2019 patent for “cryptokicks” indicates Nike has been preparing to use NFTs for quite some time.
Nike’s Well-Known Trademarks and ‘Downloadable Virtual Goods’
Several reports indicate that Nike (NYSE:NKE) is getting ready to step into the non-fungible technology realm and the footwear....