Exclusive Interview: Ocavu’s Jon Cheney Talks NFTs, Sports & Brand Engagement
We kicked off the week with our usual Sports Slice report, covering off on all of the latest events in sports and crypto. In last weekend’s report, we highlighted Ocavu and their new deal with BYU Athletics. We took a moment to chat even further on BYU Athletics, sports and NFTs, and more with the […]
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A look at the many ways in which nonfungible tokens are being utilized to increase fan engagement in the sports sector. Nonfungible tokens (NFTs) have grown a lot in popularity since the release of CryptoKitties in 2017, with the sector expected to move over $800 billion in the next two years. Some of the most well-known use cases for NFTs are picture-for-proof projects such as the Bored Ape Yacht Club and play-to-earn gaming projects. NFTs have also attracted attention from the sports industry, with professional sports leagues setting up their own platforms for fans to engage with their....
Australian basketball media company, Basketball Forever is using NFTs to massively increase fan engagement. Australian media company Basketball Forever has announced an NFT project titled Hoop Hounds which seeks to increase NBA fan engagement and provide substantial real-world utility for the tokens. Critics of NFTs have consistently taken aim at the supposed ineffectual nature of the tokens, with “right click save” memes doing the rounds. However, more recently there has been an uptick in utility-focused NFT projects, such as Bored Ape Yacht Club and Top Shot, where holders are provided....
It was an action-packed week full of slam dunks, touchdowns, and the like. Sports engagement with crypto is absolutely booming. Voyager makes it’s way to the Sports Slice mentions, FTX is taking a big step in sports advertising, and esports NFTs are en route. Each week, we break out the ‘Sports Slice,’ a quick-hitting recap […]
It was a busy, but mild week in sports and crypto engagement – with Socios and it’s subsidiary Chiliz dominating the headlines with major news. Meanwhile, NFTs continued to carry the dialogue as a new marketplace, RareMint, swiftly sold out of Lou Gehrig and Michael Jordan collections, and Fanatics signing a new deal with NFTs […]
Manchester United defender Phil Jones has become the latest high-profile sportsperson to enter the metaverse. Jones, who has been on the club’s books since 2011, has joined forces with Web3 firm Antourage to develop an exclusive metaverse members project dubbed Red Lion Sports Club (RLSC). The venture will function as a kind of gated online community, where holders of special NFTs can congregate to play games and interact, view exclusive content, enter competitions and support worthy causes. Designed by noted augmented reality creator Doddz, only 4,000 algorithmically-generated Red Lion....