Together or Not at All: What Drives Gen Z to Social Investing?

Together or Not at All: What Drives Gen Z to Social Investing?

2002 and 2021 saw a massive influx of new retail and stay-at-home traders, prompted by a combination of lockdowns and lack of entertainment outdoors, causing many to begin looking for entertainment inside their computers. The keywords “Forex” and “Crypto Trading” on Google saw a huge boost in searches as the trends of consumers rapidly moved online. Bitcoin traders had a remarkable year with the price of Bitcoin climbing over 90% in 2021 and Ethereum soaring over 265%. That all paled into insignificance compared to Solana’s gains of 9683%. This created a FOMO (fear of missing out)....


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