Ticketmaster scouts productization of enterprise NFTs beyond ticketing
Ticketmaster’s job posting for a product manager of NFT ticketing tooling reveals the company’s intent to roll out NFT-based enterprise products “across all content categories including sports and music.” A new job posting by America’s biggest ticketing company, Ticketmaster, reveals mainstream interest in exploring new revenue streams using nonfungible tokens (NFTs). Over the past two years, artists, musicians and the sports industry helped thrust the NFT ecosystem into the limelight as the technology served its purpose as a powerful fan engagement tool. Conversely, most of the general....
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Tickets have been associated with NFTs but have been largely untapped from some of the major conglomerates in the ticketing business to date. Ticketmaster could be looking to really get in the mix, however, with a renewed effort this week; Ticketmaster and Dapper Labs, creators and operators of the Flow blockchain, announced a partnership to […]
One Reddit user collected quotes from NFT haters on the internet and famous skeptics like Warren Buffet, Peter Schiff and Dan Olson. A Redditor made it his mission to turn the tides on nonfungible token (NFT) critics by minting a collection using the top anti-NFT comments they found on the internet. In a Reddit post, user busterrulezzz introduced the NFT collection titled Worthless JPEGs! in an attempt to bring entertainment to crypto enthusiasts while critics of the space are rejoicing during the crypto winter. The Redditor collected quotes from Redditors and famous critics like Warren....
This week, Ticketmaster Entertainment, Inc. revealed the company will give event organizers the ability to mint non-fungible token (NFT) tickets via the Flow blockchain. Last November, Ticketmaster said it was working with Polygon but since Super Bowl LVI, the ticket sales and distribution behemoth started working with the Dapper Labs-managed Flow. Ticketmaster Has Minted More Than 5 Million NFTs Using Flow’s Technology On August 31, 2022, a sportsbusinessjournal.com report detailed that Ticketmaster will allow event organizers to issue NFTs using the Flow blockchain. Organizers....
Customers will receive an NFT on top of a regular ticket purchase for select events. According to Flow, a digital engagement layer-1 blockchain created by Dapper Labs, Live Nation's subsidiary Ticketmaster has unveiled nonfungible tokens (NFTs) tickets for event organizers minted on its blockchain. The primary purpose of the NFT tickets will be for commemorative value. But aside from being used as mementos, they can also be used as proof of attendance at notable concerts. However, such virtual commemorative tickets are not valid for entry. One still needs to show a purchased ticket with a....
Ticketing is one of the main channels that has been shown to be ripe for disruption via NFTs. Moving tickets to the blockchain offer a variety of value-added incentives, including predefined royalty splits to reduce scalping and the eradication of fraudulent tickets. Innovation in ticketing has been lacking in recent years, with few new companies […]