Ticketmaster selects Flow blockchain for minting NFT event tickets
Customers will receive an NFT on top of a regular ticket purchase for select events. According to Flow, a digital engagement layer-1 blockchain created by Dapper Labs, Live Nation's subsidiary Ticketmaster has unveiled nonfungible tokens (NFTs) tickets for event organizers minted on its blockchain. The primary purpose of the NFT tickets will be for commemorative value. But aside from being used as mementos, they can also be used as proof of attendance at notable concerts. However, such virtual commemorative tickets are not valid for entry. One still needs to show a purchased ticket with a....
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This week, Ticketmaster Entertainment, Inc. revealed the company will give event organizers the ability to mint non-fungible token (NFT) tickets via the Flow blockchain. Last November, Ticketmaster said it was working with Polygon but since Super Bowl LVI, the ticket sales and distribution behemoth started working with the Dapper Labs-managed Flow. Ticketmaster Has Minted More Than 5 Million NFTs Using Flow’s Technology On August 31, 2022, a sportsbusinessjournal.com report detailed that Ticketmaster will allow event organizers to issue NFTs using the Flow blockchain. Organizers....
Tickets have been associated with NFTs but have been largely untapped from some of the major conglomerates in the ticketing business to date. Ticketmaster could be looking to really get in the mix, however, with a renewed effort this week; Ticketmaster and Dapper Labs, creators and operators of the Flow blockchain, announced a partnership to […]
The National Football League (NFL) has announced the American football organization plans to give fans virtual commemorative tickets in the form of non-fungible tokens (NFTs) for the upcoming Super Bowl LVI in Los Angeles. The NFL has partnered with Ticketmaster to issue the commemorative NFT tickets allowing fans to hold “a digital keepsake from their Super Bowl experience.” NFL and Ticketmaster Plan to Give Super Bowl LVI Attendees NFT Tickets On February 2, 2022, the NFL and the world’s largest ticket marketplace Ticketmaster Entertainment announced the....
NFT tickets are on the rise as artists and fans seek lasting engagement in real life and in the Metaverse through the use of new technology. Nonfungible tokens have proven to be successful across a number of industries. From gaming to high-end luxury fashion, NFT use cases have demonstrated the importance of creating lasting connections between a company or a brand and its users/customers.As such, it shouldn’t come as a surprise that the billion-dollar event-ticketing industry is on its way to being disrupted by nonfungible tokens. Specifically, the online event-ticketing sector — which is....
Ticketmaster’s job posting for a product manager of NFT ticketing tooling reveals the company’s intent to roll out NFT-based enterprise products “across all content categories including sports and music.” A new job posting by America’s biggest ticketing company, Ticketmaster, reveals mainstream interest in exploring new revenue streams using nonfungible tokens (NFTs). Over the past two years, artists, musicians and the sports industry helped thrust the NFT ecosystem into the limelight as the technology served its purpose as a powerful fan engagement tool. Conversely, most of the general....