Mastercard plans to allow US partners to offer crypto loyalty rewards
Millions of loyalty rewards program users who may have never had any knowledge or use of cryptocurrencies could soon have some exposure. Major credit card company Mastercard has announced it is preparing to integrate cryptocurrencies into its loyalty program offerings for U.S.-based banks, merchants, and fintech firms on its payment network.In an Oct. 25 announcement, Mastercard said it would be working with digital asset platform Bakkt to allow its customers based in the United States to buy, sell and hold digital assets through custodial wallets. The partnership will also enable card....
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Payments giant Mastercard has partnered with a cryptocurrency exchange to allow its partners and merchants in the U.S. to offer crypto solutions, including the buying, selling, and holding of cryptocurrencies. “We want to offer all of our partners the ability to more easily add crypto services to whatever it is they’re doing.”
Mastercard’s Network Integrates Crypto
Mastercard (NYSE: MA) and cryptocurrency exchange platform Bakkt (NYSE: BKKT) announced “a multifaceted partnership” Monday at the Money20/20 event.
The partnership....
Mastercard is said to be planning to allow any bank or merchant on its vast network to accept Bitcoin and offer Bitcoin and Bitcoin rewards.
Incent Loyalty, an Australian-based company, wants to tap into the potential of loyalty rewards points through creating a tradable, “open-value” token called Incent, which customers use to gain and trade loyalty points near-instantly and worldwide. While low-cost blockchain technology helps to solidify storage, Incent Loyalty’s consumer facing applications can be personalized to align with the branding of merchant partners. Incent: Tokenizing Loyalty Rewards. To provide an easier customer experience, loyalty values will additionally still be displayed in terms of that particular region’s....
Bitscan, a cryptocurrency merchant directory, has partnered with blockchain platform Waves to bring customer loyalty programs to the blockchain. If successful, the partners say their Incent Loyalty network will make loyalty rewards programs more useful and cost-effective. By utilizing the blockchain, the team says the platform allows merchants of any size to create customer rewards programs without incurring wasteful costs. The platform works by allowing merchants to choose a reward size for their programs, which get pooled with other rewards across the platform’s network. According to the....
A new report from Deloitte explores how blockchain could be used in loyalty rewards programs. The report, released by the Deloitte Center for Financial Services, argues that most loyalty programs offered by US companies face a problem, as they are underutilized and have high management costs. At the same time, loyalty rewards recipients are just as likely to leave a program due to a perceived lack of convenience, the study found. Blockchain, according to Deloitte, presents a potential solution, offering a mechanism by which a loyalty program would function similarly to digital currency.....