Coinbase hires former Facebook exec as chief marketing officer
The new executive said she hopes to "introduce millions more people to the benefits of crypto." Kate Rouch will be joining major cryptocurrency exchange Coinbase after more than 11 years in various positions at Facebook. In a Thursday blog post, Coinbase chief operating officer Emilie Choi said the company had hired Rouch as its new chief marketing officer, responsible for overseeing the exchange’s global brand, as well as product and performance marketing. Until recently, she was the global head of brand and product marketing at social media giant Facebook, but now aims “to bring millions....
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