Fashion Brand Desigual Turns to Blockchain Tech for Supply Chain Visibility

While major fashion brands are going all in on the metaverse and NFTs, brands native to the Web3 space are heading back to physical reality for visibility. Web3 fashion is subverting the narrative at New York Fashion Week (NYFW) this fall. Fashion brands native to the Web3 space will be premiering in real life (IRL) at a two-day show put on by Nolcha Shows.Nolcha Shows has been actively curating events for 14 seasons. Still, this year there will be a Web3 edition featuring Web3 native brands, along with a panel on Web3's impact on the fashion industry's future.In the last few years,....

On October 5, the youth fashion and retail brand Pacsun announced the company is now accepting cryptocurrencies via Bitpay’s payment services. Pacsun says the company has a youthful audience that is “very tech-oriented” and the firm has seen an “increasing desire towards cryptocurrency.” Pacific Sunwear of California Goes Crypto The American retail clothing brand, Pacific Sunwear of California, LLC, otherwise known as Pacsun, is now supporting crypto-asset acceptance. Founded in 1982, Pacsun has roughly 400 stores in all 50 states and in Puerto Rico. The....

After FinTech and InsurTech, with some considering blockchain’s use for music, movies, and social media, Fashion Tech may be the next buzzword to describe blockchain’s disruption. Shanghai’s fashion week opened yesterday with all the glitz and glamour of high fashion, but uniquely, one up and coming fashion brand, BabyGhost, featured blockchain connected dresses in collaboration with VeChain. To prevent theft and ensure the dress is genuine, a small NFC chip is embedded containing a private key accessible by scanning with a smart phone. In interaction with the blockchain, the app can....

The world of fashion met the world of blockchain technology at Shanghai’s Fashion Week. When independent, trendy fashion label Babyghost teamed up with Shanghai-based Blockchain-as-a-Service (BaaS) company, BitSE, and its VeChain project, the result was a multidimensional sensory feast for the fashion crowd. For Babyghost’s 2017 Spring and Summer collection, the brand took to the streets to create a new twist. While still incorporating Babyghost’s core influences, this collection also draws on inspiration from the new age trope of the Indigo Child — the concept of an evolved group of....

IBM has emerged as one of the largest blockchain consulting firms in the world. Its next target: Sustainable fashion. IBM’s foray into the blockchain ecosystem is deepening with a new partnership to track supply chains in the textile and fashion industries. The Armonk-based tech giant announced Monday that it’s teaming up with German textile manufacturer KAYA&KATO to develop a blockchain network that tracks the origin of fabrics used in the fashion industry. The new application will allow KAYA&KATO’s suppliers and customers to identify where their fabrics are processed, as well as....