Blockchain Comes to High Fashion
After FinTech and InsurTech, with some considering blockchain’s use for music, movies, and social media, Fashion Tech may be the next buzzword to describe blockchain’s disruption. Shanghai’s fashion week opened yesterday with all the glitz and glamour of high fashion, but uniquely, one up and coming fashion brand, BabyGhost, featured blockchain connected dresses in collaboration with VeChain. To prevent theft and ensure the dress is genuine, a small NFC chip is embedded containing a private key accessible by scanning with a smart phone. In interaction with the blockchain, the app can....
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The world of fashion met the world of blockchain technology at Shanghai’s Fashion Week. When independent, trendy fashion label Babyghost teamed up with Shanghai-based Blockchain-as-a-Service (BaaS) company, BitSE, and its VeChain project, the result was a multidimensional sensory feast for the fashion crowd. For Babyghost’s 2017 Spring and Summer collection, the brand took to the streets to create a new twist. While still incorporating Babyghost’s core influences, this collection also draws on inspiration from the new age trope of the Indigo Child — the concept of an evolved group of....
The Shiba Inu cryptocurrency has extended its horizons into the fashion industry thanks to a partnership with John Richmond designer wear. The Italian-based designer clothing brand, whose headquarters is in Italy, will stage fashion shows in Milan, the fashion capital. Future runway walks will showcase SHIB and John Richmond-themed outfits in a cutting-edge fashion collaboration. […]
The Barcelona-based fashion brand is to start tracing its supply chains on a blockchain platform from Finboot.
Luxury fashion brands are launching NFT collections, but will the concept resonate with the fashion industry at large? It’s no surprise that nonfungible tokens (NFT) have been dominating the crypto market this year. The booming digital asset class generated over $2.5 billion in sales within the first six months of 2021, demonstrating unheard-of financial gains for artists, brands and content creators across the globe. The rise of metaverses has also impacted the adoption of NFTs, as the world is moving closer toward visions of a future defined by augmented reality. As such, NFTs are....
The blockchain-based virtual world Decentraland has announced the launch of a Metaverse Fashion Week that is scheduled to take place on March 24 – 27, 2022. According to the announcement, a large number of well-known fashion brands such as Dolce & Gabbana, Selfridges, Tommy Hilfiger, Jacob & Co, and more will be participating in the four-day metaverse fashion event. Decentraland to Host 4-Day Fashion Event Featuring Renowned Designers and Luxury Fashion Houses At the end of March, the blockchain-based metaverse Decentraland will be hosting a fashion week with an “all-star....