Crypto.com announces global partnership with Formula 1
The exchange said it will become the racing series’ official cryptocurrency sponsor and NFT partner, hinting at a crypto-themed award for one of the events. Cryptocurrency exchange Crypto.com has announced it will partner with Formula 1 in its racing series this year.In an announcement today, Formula 1 said Crypto.com would be the new global and inaugural partner for its 2021 Sprint series, scheduled to begin on July 17. As part of the agreement — which CNBC reported to be $100 million — the exchange will become the racing series’ official cryptocurrency sponsor and nonfungible token, or....
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Formula 1 has been growing in popularity lately. In fact, the US audience has found substantial traction this year in a sport that has historically been more popular in Europe and Asia. ESPN TV ratings for F1 are up 50% from last year, and up 36% from 2019. F1 recently renewed it’s partnership with online […]
Formula 1, the international auto racing organization, has found a new sponsor from the crypto industry. The long-term deal will provide a digital asset trading platform with brand presence at F1 events while the car championship hopes that the partnership will allow it to “explore the world of cryptocurrency.” Crypto.com to Support Formula 1 as Part of Reported $100 Million Sponsorship Agreement The deal between Formula 1 and Crypto.com, which was announced on Tuesday, has been negotiated with the help of sports firm Creative Artists Agency. The terms were not immediately....
Are crypto companies sponsoring F1 for the glitz and glamor, or will NFTs demonstrate important use cases behind these partnerships? The cryptocurrency community has always put an emphasis on decentralization and globalization. Therefore, it shouldn’t come as a surprise that a number of crypto companies are sponsoring Formula 1 (F1) racing teams in an attempt to further connect with audiences across the world. Research by global analytics company Nielsen Sports found that Formula 1 has the potential to reach about one billion fans globally this year, with the 16–35 age group accounting for....
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PRESS RELEASE. Formula One is one of the greatest sports in the world and brings about the best automobile teams which compete for the title yearly. From the racing tracks in Spa to the roads of Monte Carlo in Monaco, Formula One has developed into a billion-dollar industry with teams and drivers boasting a cult following globally.
The relationship between Formula One and the blockchain industry has grown in recent years. In part due to the growing adoption of crypto and blockchain technology. Crypto.com made a significant splash when it was announced as a Global Partner of....