Web3 had a small, yet important, presence at Paris Fashion Week
A handful of designers showcased Web3 initiatives at Paris Fashion Week, demonstrating inclusion, sustainability and creativity. Paris Fashion Week 2022 consisted of 64 shows and 42 presentations, many of which demonstrated the future of fashion. From the sprayed-on dress worn by supermodel Bella Hadid at the Coperni show to upcycled fresh looks consisting of recycled garments, Paris Fashion Week brilliantly highlighted trends for upcoming seasons. While the majority of Fashion Week attendees and designers celebrated physical elements — such as in-person fashion shows and tangible designs....
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The latest Paris Fashion Week clearly marks the new digitized era for a high-end fashion industry’s trends toward blockchain and nonfungible tokens. For luxury brands, usual business and marketing practices work upside down. While other businesses aim to scale, optimize and become accessible — luxury brands are supposed to be a cold and beautiful dream, causing admiration and (rarely fulfilled) desires of ownership. Building a luxury brand takes generations of storytelling, and the skill of maintaining a fragile balance between making profits and remaining exclusive, one-of-a-kind....
While major fashion brands are going all in on the metaverse and NFTs, brands native to the Web3 space are heading back to physical reality for visibility. Web3 fashion is subverting the narrative at New York Fashion Week (NYFW) this fall. Fashion brands native to the Web3 space will be premiering in real life (IRL) at a two-day show put on by Nolcha Shows.Nolcha Shows has been actively curating events for 14 seasons. Still, this year there will be a Web3 edition featuring Web3 native brands, along with a panel on Web3's impact on the fashion industry's future.In the last few years,....
Maria Sharapova sat down with Cointelegraph at Binance Blockchain Week Paris to discuss her growing interest in NFTs and passion for bringing more women into Web3. Tennis legend Maria Sharapova appeared at the Binance Blockchain Week Paris 2022 to share her interest in nonfungible tokens (NFTs).During an exclusive interview with Cointelegraph, Sharapova mentioned that “she is exposing herself to this new world of crypto and Web3,” noting that the sector will help her better engage with her fans. Sharapova was also one of the strategic investors behind MoonPay’s Series A financing round,....
Lacoste enters the Web3 space with its exciting new NFT collection, allowing holders to access an immersive experience in a collaborative fashion. Lacoste, a French company that sells everything from clothing, footwear, sportswear, and watches, has recently launched their first NFT collection that brings them into the world of Web3. The collection is called UNDW3. […]
After FinTech and InsurTech, with some considering blockchain’s use for music, movies, and social media, Fashion Tech may be the next buzzword to describe blockchain’s disruption. Shanghai’s fashion week opened yesterday with all the glitz and glamour of high fashion, but uniquely, one up and coming fashion brand, BabyGhost, featured blockchain connected dresses in collaboration with VeChain. To prevent theft and ensure the dress is genuine, a small NFC chip is embedded containing a private key accessible by scanning with a smart phone. In interaction with the blockchain, the app can....