Australian football league secures $25M deal with Crypto.com
Aside from being the first major crypto sports sponsorship in Australia, the deal will also be a first for women’s sports. In what comes as the first major crypto sports sponsorship deal down under, the Australia Football League (AFL) has secured a partnership with Crypto.com to back its women’s league (AFLW). The deal is worth close to $25 million over the next five years, a marked increase from the AFL’s existing $18.5 million sponsorship contract with Toyota. Crypto.com is a Singapore-based crypto exchange offering digital wallets and crypto-backed debit cards. The partnership will mark....
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Sponsorship deals have become part of the measures that crypto-related companies employ in widening the knowledge and acceptance of cryptocurrency, one of the recent deals in the Australian Football League (AFL) and Crypto.com. Most of these sponsorships have been on sporting teams, with more football and basketball. This deal comes as the number 1 primary crypto sports sponsorship for AFL as this deal with Crypto.com will be backing its women’s league (AFLW). The sponsorship deal, about $25 million, is expected to last for five years. It depicts an increase from the current $18.5....
Premier League soccer is the latest sports league to go big with a new blockchain partner, as a deal seems to be on the verge of closing. Meanwhile in European football, one of the sports biggest stars has signed a new partnership deal. There’s more sports and crypto action outside of European football, however, and […]
The NBA hasn’t shied away from crypto engagement. The league was the first professional sports body to release mainstream NFTs to market via Dapper Labs’ Top Shot product. As the league is on the heels of it’s 75th anniversary, forward-thinking innovative deals look to secure the NBA’s success for another 75 – and then some. […]
Another week of sports action in crypto that includes a new deal for the Australian Football League, the NFL’s first-ever team crypto sponsorship, and more new partnerships for the ever-growing Autograph. Sports news was buzzing this week in crypto and blockchain technology, and every Sunday we recap all of the action from the past week […]
Speaking on the partnership with the NRL, Swyftx CEO Ryan Parsons said that the “mass appeal of sport means it’s a hugely important way for exchanges to announce themselves.” Brisbane-based crypto exchange Swyftx has penned a major three-year sponsorship deal with the Australian National Rugby League (NRL).Swyftx is registered in Australia and New Zealand and offers trading services for around 300 digital assets. The firm was founded in 2018 and the NRL deal marks another major milestone for promoting the local crypto and blockchain sector to sports fans, with the Australian Football....