Coinbase Secures NBA’s First-Ever League Crypto Deal
The NBA hasn’t shied away from crypto engagement. The league was the first professional sports body to release mainstream NFTs to market via Dapper Labs’ Top Shot product. As the league is on the heels of it’s 75th anniversary, forward-thinking innovative deals look to secure the NBA’s success for another 75 – and then some. […]
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The National Women’s Soccer League (NWSL) has signed a multi-year deal with crypto platform Voyager Digital to become the latest league to step into the space. What This Deal Means For All Those Involved One of the fastest growing crypto platforms, Voyager, has now entered the soccer world for the first time at this level, and this is big news for those who are keeping an eye on the Voyager platform and token. CEO Steve Ehrlich had an interview with CNBC this past week, and he spoke on his excitement to enter a new world and connect people in crypto through sport. Related Reading Next....
Aside from being the first major crypto sports sponsorship in Australia, the deal will also be a first for women’s sports. In what comes as the first major crypto sports sponsorship deal down under, the Australia Football League (AFL) has secured a partnership with Crypto.com to back its women’s league (AFLW). The deal is worth close to $25 million over the next five years, a marked increase from the AFL’s existing $18.5 million sponsorship contract with Toyota. Crypto.com is a Singapore-based crypto exchange offering digital wallets and crypto-backed debit cards. The partnership will mark....
The deal comes as the NBA prepares to start its 2021–2022 season, marking the association’s 75th anniversary. Major cryptocurrency exchange Coinbase has inked a deal with the National Basketball Association, giving the platform the opportunity to educate basketball fans on crypto.In a Tuesday announcement, Coinbase said it would become the exclusive cryptocurrency platform partner of the National Basketball Association, or NBA, Women’s National Basketball Association, NBA G League, NBA 2K League and USA Basketball as part of a multiyear sponsorship deal. According to the NBA, Coinbase will....
We’ve seen league-wide non-fungible tokens in sports through the likes of NBA Top Shot and Topps MLB, and we have seen athlete-owned NFT releases, including those from athletes like Rob Gronkowski, Patrick Mahomes, and Damian Lillard, among others. Now, we’re seeing the first professional sports team release of non-fungible tokens by way of the NBA’s […]
NBA agreed to a sponsorship deal with Coinbase, who will get WNBA, NBA G League, and USA Basketball branding.