New name, old problems? Libra’s rebrand to Diem still faces challenges

New name, old problems? Libra’s rebrand to Diem still faces challenges

The Diem Association’s rebrand from Libra was supposed to herald a new day for the project, but a touted 2021 launch may not go as planned. Facebook-backed Libra Association’s rebrand to Diem looked to quash negative perceptions of the project, but its new name has not changed the regulatory pressures the project still faces.It has been 18 months since Facebook announced that it was looking to launch its very own payments system project that would plug into its social media platforms. Interest in the Libra project quickly turned to scrutiny, especially from regulators, financial....


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