Visa Describes NFTs As Promising Means To Engage With The Fans

Visa Describes NFTs As Promising Means To Engage With The Fans

Visa now makes a full head plunge into the NFTs following its evaluation of the technology behind the assets. The global payment giant described NFTs as having the potential to serve as the engagement medium for fans. Visa made this description through its recent whitepaper publication. The publication suggests that Visa sees non-fungible tokens as a crucial innovation during the recent pandemic. The publication observed that strict restriction orders cause a limitation to live sports, music festivals, and entertainment. Related Reading | Former DigitalX Executive Appointed As The New....


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Visa whitepaper describes NFTs as a ‘promising medium for fan engagement’

The nonfungible token, or NFT, market registered $2.5 billion in sales during the first half of 2021. Companies like Visa continue to shine the spotlight on this rapidly growing industry. Visa’s splash into the NFT market was driven by an evaluation of the underlying technology and its ability to serve as a “promising medium for fan engagement,” according to a recent whitepaper published by the global payments giant. The Aug. 23 publication described nonfungible tokens as an important innovation during the pandemic, where strict shelter-in-place orders limited live sports, entertainment....

Visa Warms Up Fans With NFT Auction Ahead of Soccer World Cup in Qatar

Financial services giant Visa has set out to activate soccer fans for the upcoming World Cup Qatar 2022 with a non-fungible token (NFT) initiative. FIFA’s payment partner has teamed up with the governing body’s crypto sponsor to celebrate the planet’s most popular sport, art and technology. Visa and Crypto.com Offer Soccer Fans Iconic NFTs, Chance to Create Their Own Tokens Visa, the official payment technology partner of soccer’s governing body, FIFA, has announced the launch of a series of unique digital collectibles representing iconic goals from five legendary footballers. The Visa....

Mastercard UK Partners With José Mourinho For First-Ever NFT Giveaway

Mastercard, a multinational financial services corporation, has jumped on the NFT bandwagon. Non-fungible tokens (NFT) have continued to gain popularity among mainstream industries. The most recent addition to the NFT world is the global payments leader. Related Reading | Visa Describes NFTs As Promising Means To Engage With The Fans On Thursday, September 16, the company announced that it had created its first-ever NFT in partnership with the renowned football coach José Mourinho, who is also a Mastercard global ambassador. This unique NFT is an animated digital football with....

Visa Issues NFT Report After Buying CryptoPunk, Cites Ethereum & Flow Blockch...

Visa is showing some bullish behavior around NFTs. As reported on at our sister network Bitcoinist today, Visa made a splash by purchasing a CryptoPunk to kick off the week. The purchase was made late last week for around 49.50 ETH – approximately $150,000. The company is showing clear optimism on the future of the NFT market. If that purchase wasn’t enough to convince you, the firm also released a new NFT report. “Crypto And Commerce” The brief report can be found as the latest white paper to feature the company’s crypto research tab on the Visa.com website.....

SportIcon Launches Innovative NFT Platform That Connects Fans With Exclusive ...

PRESS RELEASE. NFTs have emerged as a unique digital asset in the past 24 months, expanding the potentials of digital arts, collectibles and gaming. The sports industry has taken to NFTs, but the functionalities of NFTs go beyond speculation, and SportsIcoin is redefining NFTs in the sporting industry. SportsIcon is connecting fans and superfans to their sporting heroes with bespoke cinematic footage delivered by NFTs. This brings a level of connection with sporting heroes not seen in the blockchain space. Built on the highly scalable Flow blockchain SportsIcon is an innovative NFT....