How Analysts Expect Crypto Sports Sponsorship Spend To Reach $5B In Less Than...
Nielsen has been in existence for nearly a century, and is widely considered one of the most respectable names in data and market measurement, particularly around TV and media viewership and related areas. In Nielsen’s latest report, ‘Fans Are Changing The Game,’ the publicly-traded firm is forecasting the sports sponsorship pocketbook for blockchain and crypto […]
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Sports monsters in European football were particularly aggressive this past week in crypto engagement, while analytics firms like Deloitte and Nielsen predict growth for the years ahead in crypto and blockchain sports sponsorship spend. FC Barcelona and Manchester City led the charge in sports headlines around crypto this week, but for two entirely different reasons. […]
In what can likely be labeled as the first DAO vote on a sports sponsorship deal in history, Terra has formally announced their new sports sponsorship deal with Major League Baseball’s Washington Nationals. While the MLB deals with an ongoing lockout, Terra has solidified their first-ever sports engagement, marking a major milestone for the growing […]
With good times, good results are often dealt. With tough times, the road can get bumpier. Look no further than crypto sports sponsorships as a prime example; after a year of new sports sponsorship entrants through one of the fastest-growing categories in major league sponsorship deals, this year has seen the market dry up with […]
Sponsorship deals have become part of the measures that crypto-related companies employ in widening the knowledge and acceptance of cryptocurrency, one of the recent deals in the Australian Football League (AFL) and Crypto.com. Most of these sponsorships have been on sporting teams, with more football and basketball. This deal comes as the number 1 primary crypto sports sponsorship for AFL as this deal with Crypto.com will be backing its women’s league (AFLW). The sponsorship deal, about $25 million, is expected to last for five years. It depicts an increase from the current $18.5....
This past week was host to the first-ever sports sponsorship proposal in a major crypto ecosystem (with a major sports tie as well) – but why stop there? Sports Illustrated is following many other traditional magazine publications (such as SLAM) to go into the NFT space, Nike and StockX are battling it out, and there’s […]