CAVIRTEX, Canadian Virtual Exchange Names Jesson + Company Communications Inc. AOR
Jesson + Company Communications Inc., a Toronto-based full-service public relations and communications firm has been appointed the Canadian agency of record for CAVIRTEX (pronounced see-eh-vir-tex), Canadian Virtual Exchange. Introduced in 2011, CAVIRTEX is Canada's first and largest full-service Bitcoin exchange.
The communications agency will represent all CAVIRTEX services including the CAVIRTEX online trading exchange, merchant solutions, recently released pre-paid MasterCards and soon to be released BitAccess Bitcoin Teller Machines (BTMs). Jesson + Company will also be actively supporting marketing and contest initiatives, trade shows and building awareness of Bitcoin currency through thought leader and CAVIRTEX CEO, Joseph David.
"We're happy to be working with the progressive-thinking team at Jesson + Company to take CAVIRTEX to a new level of public awareness" says David.
"As the thirst for Bitcoin knowledge grows we want to lead the conversation in Canada as the forerunner in the nation's digital currency marketplace."
Bitcoin is the world's first decentralized digital currency. The peer-to-peer payment system and currency was introduced as an open source software in 2009, allowing users to pay for goods, services or transfer funds without involving any third party or financial institutions.
"CAVIRTEX complements the Jesson + Company global portfolio of clients who are leaders and innovators in their fields," says Barbara Jesson, President of Jesson + Company.
"It is exciting to work with CAVIRTEX and their team of experts to spotlight this rapidly evolving global currency exchange to Canada."
About Jesson + Company
Jesson + Company Communications Inc. is a Toronto-based public relations and communications agency delivering the full range of global marketing and communications services including strategic communications, branding, media relations, media training, social media, event planning and activations, issues management and public affairs. Jesson + Company has a wide range of national and international clients in sectors that include general and luxury consumer goods, travel, hospitality, wellness, media, government, and not-for-profit. Jesson has successfully delivered in Canada and global markets.
For additional information about Jesson + Company Communications Inc., please visit http://www.jessonco.com/
Related News
Top Canadian bitcoin exchange Cavirtex is expected to resume trading following its acquisition by New York platform Coinsetter. The news comes after Cavirtex announced it was planning to shut down operations in March following a breach that compromised security information including password hashes the previous month. Jaron Lukasiewicz, now CEO of both Coinsetter and Cavirtex, said measures had been taken to remove the possibility of an event like this happening again. He added: "No customers have been financially affected by a compromise ... We feel strongly about our ability to protect....
When Canadian exchange Cavirtex closed its doors in February, there was a lot of speculation about the reasons it shut down, but few expected the exchange to come back to life. Cavirtex shut down amid security concerns after a major breach. Now, New York-based digital currencies exchange Coinsetter is expanding into the Canadian market by buying previously closed exchange Cavirtex for close to $2 million, according to Fortune Magazine. Coinsetter, which specializes in institutional trading for investment firms, is confident it can win back all of Cavirtex's old customers in Canada and grow....
New York based global Bitcoin exchange Coinsetter recently assumed the possession of CAVIRTEX, another Bitcoin exchange from Toronto that ceased business operations earlier this year. The acquisition marked one of the first major consolidationa between two big companies in the ever-growing digital currency space. It particularly came as good news for CAVIRTEX customers who will now be able to resume their trading operations on one of the most reliable Bitcoin exchanges Canada has ever seen. Coinsetter's New Role in Canadian Bitcoin Market. The details of the deal between Coinsetter and....
Canadian Bitcoin exchange CAVIRTEX announced to freeze its trading operations, citing security concerns. According to the company's Feb 17th blogpost, their older database, which included details related to 2FA secrets and hashed passwords, was breached recently. Following the incident, CAVIRTEX froze active trading operations on its platform and decided to reimburse all customers' funds. The aim was to fall bravely, rather than stand shamelessly. "We believe that the damage to the company's reputation caused by the potential compromise will significantly harm our ability to continue to....
On Tuesday, February 17, the Canadian Bitcoin community was surprised to learn that its biggest and longest-serving exchange, CAVIRTEX, was to wind down operations by March 25. Enter QuadrigaCX, heir apparent to the title of Canada's largest Bitcoin exchange. An older version of the CAVIRTEX database, including 2FA secrets and hashed passwords, may have been compromised. Their website states, "We believe that damage to the company's reputation, caused by the potential compromise, will significantly harm our ability to continue to operate successfully." Kyle Kemper, VP of CAVIRTEX, also....