IHB Acquires the Popular BlockStreet iOS App and Launches Data Driven Marketing Program Specifically for the Bitcoin Ecosystem
IHB today announced a giant leap in digital publishing, breaking new ground in digital marketing by creating and distributing premium sponsored bitcoin content at scale. It is the world's first engagement-driven marketing platform for bitcoinbrands and products.
IHB's proprietary platform provides a distinct perspective on the news, products and services that matter most to the bitcoin demographic. The bitcoin demographic is exceedingly tech-savvy, highly educated, relatively young and most importantly, fairly affluent.
Quite simply our audience is the most desirable demographic on the planet. They are highly educated with a high-net-worth. IHB content engages more and converts more. We can prove it.
Amith Nirgunarthy, Co-Founder and CEO
IHB's digital marketing platform consists of Multi-Channel Networks (MCNs) spanning different segments covering social media, mobile applications and popular websites.
The new platform aims to be a trusted go to source for bitcoin brands and users alike.
"One thing many Bitcoin brands haven't focused on is that bitcoin enthusiasts are a very attractive advertising demographic and our research and data tell us that they are weary of traditional advertising and demand value in the content they consume"
Amith Nirgunarthy, Co-Founder and CEO at IHB
"Branded content and native advertising are replacing traditional advertising models as brands aim to connect with consumers in unique ways. IHB's core value proposition is to increase user engagement for bitcoin brands using our platform."
Gavin Knight, Co-Founder and Head of Product at IHB
"Their media properties publish quality content exclusively targeting their 100,000+ readers and users. With IHB's recent acquisition of the BlockStreet iOS App they now have exclusive access to the coveted bitcoin trading demographic."
Brock Pierce, Managing Partner at Blockchain Capital, Chairman of the Bitcoin Foundation and IHB Investor/Advisor
The core value proposition is an emphasis on having the freedom to create inspiring digital content to drive higher engagement rates. All content is made rich by galleries, animations, video and audio. The comprehensive system supports a mobile first strategy with output across all platforms.
IHB produces bitcoin content only after doing a very detailed SEO analysis against competitors. This will significantly increase organic search and help rank for highly competitive bitcoin keywords. In depth analytics, and engagement metrics are provided with every campaign to measure ROI.
IHB's marketing platform creates the highest quality bitcoin content to deliver measurable results for the bitcoin brands it works with. The program is designed around the four key areas.
- Payment: Performance pricing unique to each engagement.
- Creative: Editorial teams work with each brand to craft custom content.
- Distribution: Experts help the right audience discover content across platforms, media partners and on social.
- Tracking & Reporting: Real time campaign monitoring during campaign.
By working with IHB to create engaging bitcoin content, you are guaranteed to reach highly targeted, engaged audiences. We deliver bitcoin consumers that best align with the right goals.
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