The UK's First Bitcoin Marketing Agency Launches
Bitnewt is a full-service marketing agency for businesses that deal with Bitcoin or wish to get started with the currency.
The Bitcoin industry currently has a surplus of programmers and a deficit of marketers. As a result of this a plethora of Bitcoin start-ups are not gaining awareness they deserve for their innovative solutions that could change the world. Bitnewt is the UK’s first Bitcoin Marketing Agency and third globally.
“The biggest challenges at the moment are for new Bitcoin start-ups to win the trust of the community,” states Josh Blatchford, the founder of Bitnewt.
“Unfortunately, Bitcoin has suffered from a lot of bad press as a result of its association with Silk Road and the failure of Mt Gox.
“The implications of this are that, for marketing, it is vital to create a brand that people can trust and develop a strong relationship with. And for public relations, regular engagement with the community is arguably the single best way to gain acceptance and confidence of customers.”
A huge amount of venture capital has flown into Bitcoin start-ups this year, including Richard Branson investing £17.8 million into the industry. Josh adds, “The best business minds in the world are just starting to see the potential bitcoin has to change the world, even more so than the internet.
“Any industry that may one day be larger than the internet should be on any marketer’s radar”.
Josh, who runs Bitnewt, is a marketer that brings to the table his previous experience with working in marketing for two major car manufacturers and a separate marketing agency. Along with this, he has recently completed his marketing degree at Aston Business School.
As for where Bitcoin comes in, Josh has been part of the Bitcoin community since early 2013 and has seen how much the economy has grown, realizing that he would be able to make his mark by helping new businesses get off the ground and running.
Josh says,
“In early 2014 I could see that there were a huge number of start-ups being founded by very tech-savvy programmers with few marketing skills.”
“I saw this as an opportunity to offer help with marketing on a freelance basis. I am happy to say this was received very positively. I continued to work on bigger and bigger projects and it became clear that I could be a bigger help to my clients by working with a very talented team of creatives.”
Through customized marketing plans, clients are able to get exactly what is needed to get their business seen by consumers; whether this is just SEO work, press release creation and submission, or even brand creation, Bitnewt ensures each client is treated with care, tending to what they need done.
Bitnewt
Bitnewt is currently staffed by an account manager, graphic designer, copy writer and animator. This helps ensure the agency is able to handle anything a potential client wants to throw at them, offering expertise in all four areas.
Bitnewt: http://www.bitnewt.com/
Related News
Over the years, CoinPoint has provided digital marketing solutions to clients and partners from a range of fields. CoinPoint is a digital marketing agency which was launched in 2013. It is incorporate in Australia and offers bitcoin-related products and services for businesses looking to utilize Bitcoin in their businesses. CoinPoint agency started with the sole focus of marketing and bitcoin mining. Later on it developed to Bitcoin gambling niche to the wider mainstream market but now also provides its services to Bitcoin e-commerce, startups, and trading platforms. Over the years,....
Some say Bitcoin sells itself. While that may be true, the companies that sell Bitcoin don’t necessarily sell themselves. But Oron Barber does. He is the Managing Director for CoinPoint, a full-service Bitcoin marketing agency based in Sydney. CointPoint helps companies integrate with Bitcoin-related partners, accept and safeguard bitcoins, and increase....
Bitcoin opened new markets and created demand for businesses that understand how to use and work with such innovations. The potential in the Bitcoin landscape for new ventures to succeed is promising, but not everyone is blessed with the expertise and knowledge to make that success a reality. Setting up a Bitcoin-oriented website may already be daunting for a startup in the online business model, even more so for established firms whose structure is designed on the traditional payment systems. This is the main challenge when entering the Bitcoin market, but this should not deter....
In a marketing effort, 7-Eleven Mexico announces the launch of its own virtual currency dubbed "Big Coins." The company is looking to retain customers and build its online presence by rewarding engaged consumers. Earlier this week, local franchise 7-Eleven Mexico, unveiled its latest marketing initiative "Big Coins," a loyalty program that is taking the form of a "virtual social currency," according to a company's announcement. Customers will be rewarded with the virtual currency "simply by logging into [the company's] social blog," reading, sharing or commenting on 7-Eleven's products....
The marketing will adjust to a new crypto future, with a decentralized consumer community, operating via Web 3.0. The road to the adoption of blockchain and crypto in the marketing industry is a long and winding road. But make no mistake about it: Transformation is well on its way and the road will soon turn to a highway.As someone who has been a creative director, agency owner/partner, strategic planner, chief marketing officer for fintech startups and an entrepreneur, I’ve seen the marketing industry from multiple vantage points. What’s common in marketing revolutions?And while every....