Blockchain, a disruptive technology, transforms the world of fashion.

BABYGHOST’s 2017 Spring and Summer release takes to the streets with a twist of new age oddity as the fashion brand has partnered with VeChain, a digital identity solution, to give every piece of the BABYGHOST collection a futuristic depth.

BABYGHOST is an independent fashion brand founded by Qiao Ran Huang and Joshua Robert Hupper conceived of the modern age of flights, hotels, fashion and hip stories of concrete jungles. BABYGHOST’s 2017 Spring and Summer collection layers BABYGHOST’s core influences and some added inspiration from the Indigo Children, an evolved group of children that embody intelligence, intuition, and supernatural abilities like shining in Indigo, which represents the power of the mind.

“Blockchain has become a disruptive technology, but it is really difficult for most people to understand. A lot of enterprises have been attracted to blockchain technology, and the real motivation for them is to develop the new products, features and services for their clients by embracing this technology. Our mission is to transform this sophisticated technology to a real-world commercial application and make it enjoyable for consumers.

That is VeChain, and that is what VeChain has done with BABYGHOST - bringing digital experiences to their consumers and enable them to build up a personalized connection with the products they own.” Sunny Lu, COO of BitSE.

The two BABYGHOST founders said;

“BABYGHOST, from its inception, has always maintained a sense of cultish belonging, whereas in the past one girl might see another on the street and recognize that they both share the same appreciation for our label in silent revelry. NOW they might be compelled to ask one another- "What did your dress say to you when it arrived at your home?"

With an action as simple as what we've become so accustomed to doing when we add friends on WeChat, this technology needs only to be swiped in proximity to a garment and in an instant our customers can exchange what we thought of as the next generation of playing cards. Imagine that each garment now goes from being one of many to a one of a kind. It can literally speak to our fans similarly to the way that we love communicating with them via social media.”

With VeChain, BABYGHOST can create a great connection between their clients, technology and fashion. The result of this great mix is: fashion technology or FashTech. A VeChain chip is put into a product, and with just downloading the VeChain app onto a smartphone with NFC-enabled capabilities, the phone can communicate with the chip located inside the item.

VeChain allows anyone with a smartphone to scan an item that has a VeChain chip like a new cardigan, dress, shirt, etc. and the app will access all the information and history of that item. Now, the buyer can have an unparalleled interaction with any brand that uses this technology thanks to VeChain.

The two founders also mentioned:

“VeChain can be programmed with photographs, videos, and even personalized information such as the date it was purchased and perhaps whom it was purchased for and why. This could change gift giving between friends, family and lovers. It could mark special occasions and holidays. We thought this was an amazing way of hiding secrets or telling stories behind the inspiration and graphics that we choose. For the celebration of this new and amazing tech medium and its introduction during our SHFW SS2017 presentation, we could make one or two of one hundred tote bags a proverbial "Golden Ticket". Several lucky guests might scan their new bag and find that they had won a trip to an upcoming tech conference or even free clothing. The possibilities of this technology for our label, which almost exclusively sells online, felt endless, and we are extremely excited to see where it may develop from here.

“VeChain IS Communal!

VeChain IS Archival!

VeChain IS Interactive!

-but most of all-VeChain IS about having Fun!”

VeChain:

VeChain is product management solution on the blockchain; it gives a unique ID to every product that allows multiple parties to follow a specific product through the supply chain and post-sale.

With blockchain technology, VeChain allows anyone connected to the platform to track, trace and verify a product with confidence. This leads to revolutionary changes in all industries that manage products. VeChain is comprised of four modules that can be used according to different business cases.

The modules are:

VAC - VeChain Anti-Counterfeiting

VAM - VeChain Asset Management

VSC - VeChain Supply Chain Management

VCE - VeChain Client Experiences.

To get more information about VeChain, please visit our website: http://vechain.com/

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