Which Marketing Strategy is Best for Blockchain, Bitcoin Companies
While Bitcoin, and particularly Blockchain, awareness and interest are on the rise, in the global scheme of things these are still relatively novel and new technologies. Bitcoin averages about 300,000 transactions per day at present, compared to Visa’s approximately 150 mln daily, indicating an adoption gulf before digital currency reaches wide use as the money of the future. As such, marketing and educational efforts are critical to the advancement of digital currency. Efforts such as the Decentralized Marketing Network work to increase awareness of Bitcoin and Blockchain technology.....
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Building a digital marketing strategy can be a daunting task in this day and age. There are many options to choose from, yet every brand and company is unique. Using artificial intelligence, as Ojamu does, may be the next frontier. Transforming Digital Marketing There is a growing focus on digital marketing strategies to suit the […]
Located at the intersection of digital marketing and blockchain PR, launching a blockchain marketing campaign is all about creating something that connects with your audience, demonstrating the impact of your product, and enticing investors over to your platform. But, like many things in life, launching a great campaign is much easier said than done. In […]
It is clear the lack of understanding blockchain technology is to blame for this seemingly indifferent attitude towards the future. For enterprises all over the world, the pressing question is whether or not they need to develop a blockchain strategy. Some experts feel this technology has no first mover advantage, as it has not been proven yet. On the other hand, there are others who feel delaying a blockchain strategy can spell doom for the business. One thing is for sure in the business world: a lot of players are using the wait-and-see tactic for blockchain. Slowly but surely, more....
Jared Polites is a partner at Rarestone Capital, an active Web3 fund with a marketing arm (Rarestone Labs). Since 2020, Rarestone has been at the forefront of investing in and marketing DeFi protocols, NFT drops, and Web3 infrastructure plays. As the industry is ever-changing, we wanted to catch up with Jared to see what has changed since the last cycle and how projects can best position themselves for success when thinking about marketing. What are some tips you can offer to projects building out a marketing plan? Polites: Similar to traditional tech user acquisition, projects need to....
A new peer-to-peer interactive forum has been created by top Blockchain startups to enhance learning, collaboration, and propagate the industry. Interest in Blockchain technology is exploding, with a new report from McKinsey predicting that its full potential will be reached in five years. The report found 64 different use cases for Blockchains in a survey of 200 companies. It has also found that the established banking industry is pouring money into Blockchain technology far faster and more steadily than before. A vital aspect of Blockchain development. Facilitated by Never Stop Marketing....