Three Tactics to Spice Up Your Blockchain Marketing Strategy
Located at the intersection of digital marketing and blockchain PR, launching a blockchain marketing campaign is all about creating something that connects with your audience, demonstrating the impact of your product, and enticing investors over to your platform. But, like many things in life, launching a great campaign is much easier said than done. In […]
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Building a digital marketing strategy can be a daunting task in this day and age. There are many options to choose from, yet every brand and company is unique. Using artificial intelligence, as Ojamu does, may be the next frontier. Transforming Digital Marketing There is a growing focus on digital marketing strategies to suit the […]
Remember the Spice Girls? They've all gone their separate ways since being one of the most popular all-female groups ever, and one former Spice Girl is hoping to sell her music for bitcoins. Mel B (Melanie Brown) - also known as Scary Spice - will be selling her single For Once in My Life " for the digital currency beginning on Christmas day directly from her website, melaniebrown.com. The artist said in a press release that "Bitcoin unites my fans around the world using one currency." Another artist, Snoop Dogg, is also serious about accepting bitcoin for his latest record, which drops on....
While Bitcoin, and particularly Blockchain, awareness and interest are on the rise, in the global scheme of things these are still relatively novel and new technologies. Bitcoin averages about 300,000 transactions per day at present, compared to Visa’s approximately 150 mln daily, indicating an adoption gulf before digital currency reaches wide use as the money of the future. As such, marketing and educational efforts are critical to the advancement of digital currency. Efforts such as the Decentralized Marketing Network work to increase awareness of Bitcoin and Blockchain technology.....
Jared Polites is a partner at Rarestone Capital, an active Web3 fund with a marketing arm (Rarestone Labs). Since 2020, Rarestone has been at the forefront of investing in and marketing DeFi protocols, NFT drops, and Web3 infrastructure plays. As the industry is ever-changing, we wanted to catch up with Jared to see what has changed since the last cycle and how projects can best position themselves for success when thinking about marketing. What are some tips you can offer to projects building out a marketing plan? Polites: Similar to traditional tech user acquisition, projects need to....
The creation of the blockchain for Bitcoin became the first digital money to solve the double-spending issue without using a trusted authority or central server. Because the internet and blockchain are evolving at such a rapid speed, the e-Commerce and blockchain businesses demand effective marketing and advertising solutions. It can be challenging to find a […]