Blockchain Startup Teams Up With London Designer To Transform Fashion Industry

Blockchain Startup Teams Up With London Designer To Transform Fashion Industry

A London fashion designer has collaborated with the Blockchain startup Provenance to give much-needed transparency to the consumer fashion industry. Martine Jarlgaard has created a digital token for every item of clothing she creates, allowing full details of its history from before creation to the point of sale to be visible to the customer. “Technology will be what helps to reconnect us to the people and the places involved, and that information will increase consumer expectations, which will put more pressure on the big companies,” she told Forbes in an interview this week. A trial of....


Related News

Shiba Inu And Designer Wear Maker To Release 10,000 NFTs In Fashion Foray

The Shiba Inu cryptocurrency has extended its horizons into the fashion industry thanks to a partnership with John Richmond designer wear. The Italian-based designer clothing brand, whose headquarters is in Italy, will stage fashion shows in Milan, the fashion capital. Future runway walks will showcase SHIB and John Richmond-themed outfits in a cutting-edge fashion collaboration. […]

Mixing reality with the Metaverse: Fashion icon Phillip Plein goes crypto

How can fashion and crypto mix in a practical yet innovative way so that even Phillip Plein’s mother can understand crypto and NFTs? In an attempt to bring the fashion industry into new innovations and trends, many brands are entering the cryptoverse to test out the waters. Fortunately, the crypto industry has its arms wide open, ready to accept the fashion world and grow.One fashion designer who has recently started dipping his toes in the crypto world is Philipp Plein. He participated in Decentraland’s Metaverse Fashion Week, showcasing a collection alongside Dolce & Gabbana, watch....

Culture converges with blockchain as luxury fashion brands launch NFT collect...

Luxury fashion brands are launching NFT collections, but will the concept resonate with the fashion industry at large? It’s no surprise that nonfungible tokens (NFT) have been dominating the crypto market this year. The booming digital asset class generated over $2.5 billion in sales within the first six months of 2021, demonstrating unheard-of financial gains for artists, brands and content creators across the globe. The rise of metaverses has also impacted the adoption of NFTs, as the world is moving closer toward visions of a future defined by augmented reality. As such, NFTs are....

Burberry Is The Latest Designer Brand To Branch Into NFTs

British luxury fashion house Burberry is entering the ever-expanding world of NFTs. The legacy designer brand is partnering with Mythical Games, the studio that runs Blankos Block Party for branded digital toys in-game. The partnership is the latest of many major fashion houses to join the ranks of NFT exploration. Blankos Block Party Blankos Block […]

PwC Startup Collider Fosters European Fintech Ecosystem

PwC begins its first fintech Startup Collider cohort for European companies. In the wake of emerging FinTech startups based out of London, Europe is now marking a solid footmark in the global finance industry. Now, PricewaterhouseCoopers (PwC), a renowned professional services firm, is going to further boost the sector with its Startup Collider accelerator program. PwC’s Startup Collider accelerator program is focused towards startups working on fintech and fintech-related blockchain solutions in Central and Eastern Europe. The three-month long program officially kicked off on Monday for....