Swoosh! Nike And RTFKT Reveal First-Of-Its-Kind Virtual Sneakers
Sometime in January, everyone was puzzled with the sneak preview of an NFT called MNLTH, a silvery cube with the famous Nike logo. Later on, to spice things up, RTFKT have set up a trail for their followers to complete quests to uncover what’s inside the mysterious cube. After three months of anticipation, the cube […]
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A one-of-a-kind NFT of the Birkenstocks sandals worn by Apple co-founder Steve Jobs at various times during his life has sold for over $200,000. Nike's "Dot Swoosh" platform landsFootwear and apparel giant Nike has unveiled its latest foray into the non-fungible token (NFT) and Metaverse space with the launch of an NFT marketplace named “.Swoosh”While .Swoosh is still in the beta phase, Nike announced that its “first digital collection” is set to launch on the eb3 platform in 2023, with the rest of 2022 devoted to growing the platform and user base.✅ About .SWOOSH ♂️ .SWOOSH is a platform....
The new RTFKT acquisition confirms Nike’s interest in being a prominent contributor to the virtual world of the metaverse. Sportswear manufacturer Nike announced the acquisition of virtual sneakers and collectibles brand RTFKT. Nike becomes the biggest U.S.-based athletic products manufacturer through this partnership to join the metaverse bandwagon. A Cointelegraph report from Nov. 02 highlighted Nike's submission of requests for patenting the words — namesake, swoosh logo and just do it — for use online and in online virtual worlds." The filing was accompanied by two new job postings for....
Unlike reported issues with the company's physical shoe supply, virtual sneakers may not be limited by real world problems stemming from the pandemic. Sports footwear and apparel manufacturer Nike is exploring the design of virtual materials featuring its iconic logo and slogan.According to records submitted to the United States Patent and Trademark Office on Wednesday, Nike has filed applications for its namesake, swoosh logo and "just do it" slogan to be used in virtual goods for its entertainment services, retail stores and "for use online and in online virtual worlds." The filings,....
StockX is an online reseller estimated to be worth $3.8 billion, and NFT sneakers in dispute are still online. Popular sneaker maker Nike has started the "licensed NFT" wars by taking an online reseller called StockX to court for trademark infringement or sale of unlicensed nonfungible token (NFT) sneakers.According to a Reuters report, Nike has filed a lawsuit against the reseller in the New York Federal court demanding an undisclosed amount in damages and a halt of sales on such virtual collectibles. StockX reportedly started selling Nike sneaker NFTs in January and promised buyers they....
Nike intends to sell you digital products in the Metaverse, and you will buy them because Nike knows how to make you want them. Look at your feet. A lot of you (raises hand) are wearing Nikes right now. For the fiscal year ending May 31, 2021, Nike reported its revenue was up 19% to $44.5 billion for the year. But that’s here. What about in the Metaverse?Why Nike is interested in the MetaverseFor those as of yet unfamiliar with the concept, the easiest — yet very incomplete — way of imagining the Metaverse is imagining yourself existing in a real-life video game. Nike enters and provides....