Just did it: Nike enters the metaverse game following RTFKT acquisition
The new RTFKT acquisition confirms Nike’s interest in being a prominent contributor to the virtual world of the metaverse. Sportswear manufacturer Nike announced the acquisition of virtual sneakers and collectibles brand RTFKT. Nike becomes the biggest U.S.-based athletic products manufacturer through this partnership to join the metaverse bandwagon. A Cointelegraph report from Nov. 02 highlighted Nike's submission of requests for patenting the words — namesake, swoosh logo and just do it — for use online and in online virtual worlds." The filing was accompanied by two new job postings for....
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Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company “to deliver next-generation collectibles that merge culture and gaming.”
Nike Steps Into the Metaverse by Acquiring RTFKT Studios
On December 13, Nike announced the company has purchased the digital collectibles firm RTFKT Studios. The news follows Nike’s initial steps toward....
Nike intends to sell you digital products in the Metaverse, and you will buy them because Nike knows how to make you want them. Look at your feet. A lot of you (raises hand) are wearing Nikes right now. For the fiscal year ending May 31, 2021, Nike reported its revenue was up 19% to $44.5 billion for the year. But that’s here. What about in the Metaverse?Why Nike is interested in the MetaverseFor those as of yet unfamiliar with the concept, the easiest — yet very incomplete — way of imagining the Metaverse is imagining yourself existing in a real-life video game. Nike enters and provides....
Sometime in January, everyone was puzzled with the sneak preview of an NFT called MNLTH, a silvery cube with the famous Nike logo. Later on, to spice things up, RTFKT have set up a trail for their followers to complete quests to uncover what’s inside the mysterious cube. After three months of anticipation, the cube […]
Nike, the American multinational footwear and sports apparel giant, is getting ready to step into the metaverse and the world of non-fungible token (NFT) technology. Reports show Nike has a few employees “thinking about the metaverse” and a 2019 patent for “cryptokicks” indicates Nike has been preparing to use NFTs for quite some time.
Nike’s Well-Known Trademarks and ‘Downloadable Virtual Goods’
Several reports indicate that Nike (NYSE:NKE) is getting ready to step into the non-fungible technology realm and the footwear....
Cointelegraph spoke to Chris Le, the co-founder of NFT sneaker brand RTFKT Studios for an exclusive insight into the project’s vision and ambitions. A decade ago, Nike took a proverbial leap into the future of sneakers with their launch of Nike Mag — a fictional concept shoe inspired by the movie Back to the Future Part II.The 1,500 limited edition was so revered for its idiosyncratic self-lacing design, that it wrote itself into sneaker folklore as one of the greatest productions of all time.From the moment legendary 80’s hip-hop trio Run-DMC unified the crowd in raising aloft their....