Nike Acquires NFT Startup RTFKT Studios in Order to ‘Deliver Next-Generation ...
Nike, the American multinational footwear and sports apparel company has announced the acquisition of a startup called RTFKT Studios, a firm that leverages non-fungible token (NFT) assets, blockchain authentication, and augmented reality. Nike says the acquisition will allow the company “to deliver next-generation collectibles that merge culture and gaming.” Nike Steps Into the Metaverse by Acquiring RTFKT Studios On December 13, Nike announced the company has purchased the digital collectibles firm RTFKT Studios. The news follows Nike’s initial steps toward....
Related News
The new RTFKT acquisition confirms Nike’s interest in being a prominent contributor to the virtual world of the metaverse. Sportswear manufacturer Nike announced the acquisition of virtual sneakers and collectibles brand RTFKT. Nike becomes the biggest U.S.-based athletic products manufacturer through this partnership to join the metaverse bandwagon. A Cointelegraph report from Nov. 02 highlighted Nike's submission of requests for patenting the words — namesake, swoosh logo and just do it — for use online and in online virtual worlds." The filing was accompanied by two new job postings for....
Sometime in January, everyone was puzzled with the sneak preview of an NFT called MNLTH, a silvery cube with the famous Nike logo. Later on, to spice things up, RTFKT have set up a trail for their followers to complete quests to uncover what’s inside the mysterious cube. After three months of anticipation, the cube […]
Behind every successful NFT project stands a strong community. Here’s how creators and community members are collaborating with thought leaders, marketplaces and brands to strengthen their project's fundamentals. On Dec. 2, 2021, Bored Ape Yacht Club (BAYC) amassed the attention of culture driven athletic brand, Adidas and cemented their partnership raising both its notoriety and value. RTFKT studios was acquired by Nike and has also garnered the community’s attention by airdropping the first Nike NFT, MNLTH. The MNLTH airdrop lives up to its name as RTFKT introduces a new concept to NFT....
Cointelegraph spoke to Chris Le, the co-founder of NFT sneaker brand RTFKT Studios for an exclusive insight into the project’s vision and ambitions. A decade ago, Nike took a proverbial leap into the future of sneakers with their launch of Nike Mag — a fictional concept shoe inspired by the movie Back to the Future Part II.The 1,500 limited edition was so revered for its idiosyncratic self-lacing design, that it wrote itself into sneaker folklore as one of the greatest productions of all time.From the moment legendary 80’s hip-hop trio Run-DMC unified the crowd in raising aloft their....
A one-of-a-kind NFT of the Birkenstocks sandals worn by Apple co-founder Steve Jobs at various times during his life has sold for over $200,000. Nike's "Dot Swoosh" platform landsFootwear and apparel giant Nike has unveiled its latest foray into the non-fungible token (NFT) and Metaverse space with the launch of an NFT marketplace named “.Swoosh”While .Swoosh is still in the beta phase, Nike announced that its “first digital collection” is set to launch on the eb3 platform in 2023, with the rest of 2022 devoted to growing the platform and user base.✅ About .SWOOSH ♂️ .SWOOSH is a platform....