Enables Cash Back Rewards With Auction Offers Enables Cash Back Rewards With Auction Offers

Security First International Holdings, Inc. (PINKSHEETS: SCFR),  a leading provider of mobile financial products and services for consumers, today announced the availability of cash back rewards on products through its penny auction site, allows players to purchase bids with eligible crypto-currency such as Bitcoin to participate in live auctions and win cash back rewards.

With the proliferation of online coupons and rewards sites, is positioned to take advantage of this trend as the first of its kind to reward participants with cash back. affiliate channel with will provide the conduit for consumers to participate, win and get cash back rewards for every product offer won at the site.

"With the demand for pricing coupons and discounts online, we are confident that will provide tremendous value for online consumers," says Brian Fowler, President.

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About Security First Holdings International Inc. (PINKSHEETS: SCFR)

Security First International Holdings is a company focused on providing innovative financial payment products and services to consumers globally. We provide new possibilities for the mobile commerce market through technology and platforms that will create a meaningful financial impact on all consumers. Through a mobile technology that works in combination with Android devices, direct carrier billing and prepaid reloadable cards; Security First International Holdings, Inc. is re-defining the conventional application of funding sources for prepaid reloadable cards. A technology company redefining mobile shopping, Security First International Holdings, Inc. is bringing together alternative consumer financing solutions designed to create a consumer mobile shopping lifestyle that is a more connected, powerful experience.

Our mission is to be the leader in innovative consumer financial products.

More information about Security First International Holdings, Inc. is available at:

This press release may contain forward-looking statements, including statements about the business plan and prospective financial condition of Security First Holdings International, Inc. The forward-looking statements are subject to risks and uncertainties, including that the parties may not complete the transaction or that when completed, the transaction might be different than presently contemplated. Readers should not place undue reliance on the forward-looking statements. Security First Holdings International, Inc. does not undertake any obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. In addition, any forward-looking statements regarding expected industry patterns and other financial and business results that involve known and unknown risks, uncertainties and other factors may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: whether Security First Holdings International, Inc. can successfully execute its operating plan; its ability to integrate acquired companies and technology; its ability to retain key employees; its ability to successfully combine product offerings and customer acceptance of combined products; general market conditions; and whether Security First Holdings International, Inc. can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release.

©2014 Security First International Holdings, Inc. (SCFR). The information contained herein is subject to change without notice. The only warranties for SCFR products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. SCFR shall not be liable for technical or editorial errors or omissions contained herein.

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