Sports sponsorship is helping legitimize crypto in Australia — Coinjar exec

Sports sponsorship is helping legitimize crypto in Australia — Coinjar exec

Luke Ryan of CoinJar says sporting partnerships “helps shift the image of crypto away from the idea that it’s only there as speculative mania.” The sponsorship of high-profile sports and teams may be key to legitimizing the crypto industry to the general masses, according to Luke Ryan, Head of Content at Australian crypto exchange CoinJar.In May 2021, the exchange became the first crypto company in Australia to sponsor an Australian Football League (AFL) club by partnering with the Melbourne Demons.Speaking to Cointelegraph at the Australian Crypto Convention on Sept. 18, Ryan remarked the....


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